Buy Smarter With Wholesale

Whether you're just starting your retail journey or looking to scale your existing store, buying from wholesale suppliers is one of the most impactful ways to improve your bottom line. Wholesale purchasing allows retailers like you to access products at lower unit costs, increase margins, and offer more competitive pricing – all without sacrificing quality.

In the sexual wellness space, where demand is high and product quality can be questionable, partnering with trusted wholesale suppliers can make all the difference.

When considering where and how to buy wholesale sex toys, Euforia provides trusted quality and service that can help you stand out from the crowd. We specialize in helping retailers like you source best-selling adult products that are high quality, on-trend, and ready to ship. 

If you're not a member yet, sign up today and start buying smarter. Wondering how? Check out these wholesale buying tips straight from the experts.

The Basics of Wholesale

Buying "wholesale" refers to the practice of purchasing items in large quantities directly from manufacturers or distributors at discounted rates, then reselling them at a markup.

Buying wholesale allows you to compete with traditional big box and online stores, since you’re buying in a similar way (and maybe even from the same suppliers) as they are, you can offer the same pricing – or even undercut it.

Here’s why wholesale is crucial for retailers:

• Lower per-unit pricing means higher margins on every sale.
• Access to pricing tiers allows you to scale as your business grows.
• Reliable suppliers (like us) offer quality, curated inventory, buyer support, and product content.

The first step to understanding wholesale is to understand the terminology. Many of these you might already know, but learning to “speak business” can help you make smarter decisions when it comes to yours.

• Wholesale Cost: The price you pay your wholesaler for a product.
• Retail Price: The price you charge your customer for that same product.
• MSRP (Manufacturer's Suggested Retail Price): The recommended selling price for an item directly from the manufacturer that made it.
• Margin: The difference between the wholesale cost and retail price. The higher the margin, the higher your profit.
• Volume Pricing: Higher per-product discounts offered for buying more of a product.

Once you understand the basics, you can start applying smarter purchasing strategies.

Wholesale Buying Tips

Understand Your Customers

When you’re researching where and how to buy wholesale sex toys, knowing your audience is an extremely important part of the process. A store can only be profitable if its customers are willing to buy what it stocks. So, before you purchase, you should sit down and ask yourself several questions:

• What are your customers looking for?
• What products are trending online?
• What has sold well for you in the past?
• Are there any new products you think might be a hit?

Answering these questions can ensure the products you stock have an audience, and your store stays on the forefront of what’s popular – and profitable. 

Leaning on trending, high-margin, and evergreen products can also give you the room to experiment with newer product with minimal risk. You might just find a new niche or your next big seller. 

Order Smart

Not every store needs to start with a full pallet of every product. Test the waters with a smaller selection and lean on your experience and data to decide what to buy next. A little planning can go a long way in maintaining your business’ momentum.

• Monthly or bi-monthly orders reduce risk while keeping your inventory fresh.
• A small stock of many products can help you hone in on what customers are coming to you for.
• Sales data can help determine what’s worth buying in larger volumes and what can wait for a later order.
• Pay attention to seasonal trends – some products spike during holidays or awareness months, so plan accordingly.

Avoid Inventory Waste

Overordering can cause you to sit on product that just isn’t moving, sometimes forcing you to sell it for a loss – or not sell it at all.

• Order with growth in mind but avoid the temptation to stock every SKU.
• Monitor slow-moving inventory and discount or rotate out as needed.
• Consider bundling products or offering them as free or discounted incentives when another product is purchased

Choosing Euforia 

When it comes to finding wholesale suppliers for your business, who you choose matters. When it comes to sex toys and adult accessories – it matters even more.

We established Euforia to provide wholesale products to businesses after spending more than 30 years in the sex toy industry. 

We know that when you’re looking into how to buy wholesale sex toys, the options are nearly endless. But we know quality. We only source from trusted manufacturers and have Euforia associates in our facilities, ensuring product quality every step of the way. All of our products are hand-picked and quality tested to ensure we’re providing only the best. Our products are body-safe and conform to stringent guidelines, with clearly communicated ingredients, quality materials, and evolving product lists that update with the science.

We hope these wholesale buying tips have helped you rethink the way you buy. With the right plan, you can take your business to the next level – with Euforia.