On‑the‑Go Sales: A Euforia Quick Start Guide

What Is Euforia Wholesale? We are your go-to source for wholesale goods. With more than 30 years of experience in the wholesale business and over $2 billion of product sold, we established Euforia Wholesale to help business owners create, grow, and elevate their businesses. We partner with sellers to provide products to you at discounted prices so that you can stock your shelves – either physical or virtual – with quality products from trusted names. As a wholesale supplier for online store owners, we offer personalized guidance, flexible ordering, and curated product lines. Whether you’re establishing a one-person sales operation or enhancing your small retail business with additional products, choosing Euforia can provide customized product selections and educational materials that fit your needs, no matter if you’re selling from a decade-strong brick-and-mortar or a newly minted online store. In this On-the-Go Sales startup guide, you’ll learn how to start an Ecommerce business from scratch – backed by the expertise of Euforia Wholesale. Table of Contents What Is On-the-Go Sales? How to Start a Mobile Retail Business Finding Your Audience How to Develop Your Pitch Pro Tips for On‑the‑Go Sellers Learn More About Starting Your On-The-Go Sales Business With Euforia Wholesale What Is On-the-Go Sales? In traditional selling, your customers come to you. With On‑the‑Go Sales, you bring products directly to your customers. Home parties, trade shows, pop‑up shops, and local events become your storefronts, letting you meet shoppers where they already are. On-the-Go Sales offers unparalleled flexibility – with no store to open or hours to keep, your time is what you make it. It also allows the opportunity for more one-on-one interaction with customers, letting you learn more about them, what they’re looking for, and create lasting relationships that can keep them coming back. Especially in the sex toy and sexual wellness space, this personal, one-on-one contact an On-the-Go Seller can provide a customer is invaluable. For personable sellers who are self-motivated and open to a flexible schedule, On-the-Go Sales can be incredibly lucrative, whether you’re selling part-time or as a full-time career. Here are some places you might find On-the-Go Sellers: Private in‑home parties & consultations Pop‑up shops and local markets Bridal expos, health fairs, and community festivals Virtual shopping events and social‑selling livestreams How to Start a Mobile Retail Business Launching your mobile venture is simpler than opening a retail store, but planning is key. There are a few legal things you have to take care of, but that it’s all, well, down to business. Insurance & Licenses The very first steps in starting your business are to make sure you’re legal and protected. In order to be a Euforia buyer, you are required to get a business (or vendor) license and then a Resale Certificate. These permits allow you to legally collect sales tax and are issued by your state. A Resale Certificate is given to suppliers, like Euforia, so you can buy items tax-free for resale. You must have a Sales Tax Permit before you can obtain a Resale Certificate. Visit your state’s Department of Revenue for details on how to obtain these. Another optional step is business insurance. This is a personal decision and depends on how you operate. While it’s not required to purchase from Euforia, many wholesalers choose to carry general liability insurance, product liability insurance, or business property coverage – especially if selling in retail spaces, at events, or online. We recommend speaking with an insurance professional to determine what’s right for your business. Build Your Inventory Slowly When it comes to building up your stock, it’s best to start small, learn fast, and reinvest in what works. When you’re initially selecting products to sell, choose a few of the top products from the most popular categories. From here, you can see what moves fast, see what moves slower, and use this data to invest in your quick-movers, products from the same category, or additional products that complement your most popular ones. As you learn more and refine your product line, your revenue should also give you the opportunity to invest in and test new products to see if you can find another bestseller. Accept Payments Anywhere If you’re going to sell products, your customers have to be able to buy them. Signing up with a mobile payment system can offer you the ability to track transactions and provide your customers with receipts. Companies like Square, Stripe, PayPal, Zettle, and others enable easy tap‑to‑pay credit card systems directly on your phone. They also offer digital receipts to help you capture customer emails for follow‑up marketing. Finding Your Audience Start close to home, then expand as word‑of‑mouth grows. Friends‑and‑family launch parties Farmers markets and street fairs Salon, spa, or fitness‑studio pop‑ups Pride festivals and nightlife events Bridal showers, bachelorette parties, and wellness retreats After each event, invite attendees to join your email list or private Facebook/VIP group. Encourage referrals with discount codes or free samples for both the new customer and the referrer. How to Build a Brand That Stands Out in a Crowded Market When most people think of branding, they likely just think of things like logos or color palettes. But there’s so much more that encapsulates a brand. Your brand is what defines your business. It’s the impression you give your customers every time they interact with you. Your brand isn’t just your logo or your favorite color – your brand is you. So before you start printing business cards or posting online, think about what story you want your brand to tell. Need help with branding? Explore marketing support services. How to Name Your Business for Flexibility First up, your business has to have a name. When thinking about what to call it, try to make sure it allows room for growth. “Sex Toys by Sandra” may sound sultry and fun, but if lubricants and body lotions become your biggest sellers…you might find yourself in the middle of a branding problem. Now, Sandra isn’t totally off, she just wasn’t thinking Big Picture. An important factor in naming your On-the-Go Sales business is your very first employee – you. You are going to be the point of contact for all of your customers. And that face-to-face, one-on-one, personalized experience is what makes this business different from so many others. So consider yourself – and your own name – when you’re naming your business. Tips for Naming Your Business for Growth The next thing to consider are your future plans. Having a website (or even an ecommerce store) If you plan on expanding to an online store in the future, you should also make sure you can secure your name as a website address (URL). Once you have a shortlist of potential names, do a domain name search to ensure you can buy it – preferably one with “.com” at the end. Many domain registration sites offer the ability to both search for and purchase domain names. Once you know which of your names have available URLs, you can sit with them for a day or two or run them past friends and family and decide which name is right for you and your business. Ways to Craft a Brand Look and Feel That Speaks to Customers Once you’ve decided on the name of your business, it’s time to unleash your creative side. This is where all those traditional ideas of branding come in: your logo, colors, fonts – all those things that stick out in your mind about your favorite brands. The easiest way to begin to figure out the look and feel of your new brand is to create a moodboard – a collage of images, colors, and words that feel the way you want your brand to. For example, Coca-Cola’s brand moodboard would likely be predominantly red, feature bright pictures of smiling people, curvy, nostalgic letters, and images of bubbles. Nike on the other hand, would probably have very little color: black and white photography, athletes perfectly frozen mid-stride, stark, modern letters, and the iconic swoosh right in the middle. Websites like Pinterest are great for building moodboards and can help you gather imagery you can start to pull together into a cohesive feel. When building your moodboard, keep in mind: Limit it to 5–8 cohesive images Use colors, photos, fonts, and visuals that reflect your desired brand tone Reference other brands you admire for inspiration This moodboard can help guide your color choices as you start customizing your website and figuring out things like photography or type style. Design a Logo That Reflects Your Brand’s Identity The next step is your logo. Starting out, a simple text logo will likely work great. If you want to invest, you can reach out to designers and artists you know or find one online you can hire to help you design your logo and bring your vision to life. Craft a Brand That Connects Next, it’s time to figure out the personality and story of your brand. The good news is, for so many businesses, this is easy – it’s you. What personality traits do you (and your business) want to share to the world? Confident? Knowledgeable? Maybe you’re a little weird? A little “witchy?” These are the kind of words that can define your brand! To use our previous examples, the personality Coca-Cola puts out into the world could be defined as: Fun, Friendly, and Refreshing. Nike? Exciting, Empowering, Active, and Cool. How do you want the world to see your business? Consider writing out your list of adjectives and using them as a guide for how to communicate in your marketing and with your customers. Find a Reliable Wholesale Partner The good news about this one is that you’ve already done that – you’ve signed up with Euforia. However, we don’t have to be your only partner. Seek out a wholesale partner who offers quality products and informational services. Cheaper is not always better – especially when it comes to sex toys and other adult intimate products! We’ve built Euforia around business education, reliable support, and high-quality products sold at margins that can help you succeed. This is a standard we set for ourselves, so we can best serve you. You should hold all your suppliers to a high standard. After all, what you sell to your customers reflects on your business and reputation, not theirs. How to Develop Your Pitch The perfect On-the-Go Seller loves doing just that – selling. They enjoy talking about products and helping their customers find exactly what they’re looking for – or what they don’t know they’re looking for! Here’s some advice on perfecting your setup, developing your demo, and making that sale. Designing Your Demo Starting to craft your demonstration is as simple as learning about your products. And the more you do it, the easier it’ll be! Study the product info you have and craft a conversation around it. Write scripts or use notecards if you need to. The more you practice, and the more you talk, the easier it will be to leave your notes behind and talk off the cuff about each product. Also, talk to your customers. Find out what their favorite products are and why. Bring that into your demonstrations as first-hand testimonials. If you’re doing a longform demo – such as a party or private event – think about flow and product pairings. Tell a story with your demo. It doesn’t have to be anything grand, just consider the order you show products in. Do you do it by category? Pepper in lubricants and enhancements as you go through toys? Were there any specific requests from your host? Figure out a flow that works best for you and stick to it! The best advice on developing your demo? Keep it fun and conversational. People buy from people they like. Figuring Out Your Setup Consider your setup and how it might change for the different kinds of events you plan to sell at. At an in-home party, a simple tablecloth and some organized cases might be all you need. For an outdoor event, you may want to invest in a covered tent, a heavier-duty tablecloth, and anything else you might need to protect from wind and weather. Ensuring you have professional-looking product organization – whether that’s in cases, boxes, suitcases, etc. – can go a long way in making you seem, well, professional and organized. It’s also important to make sure all of your products have proper protection from bumps and weather hazards as you take your product from place to place. Pro Tips for On‑the‑Go Sellers Deciding to start your own solo business is a big leap. Here are some quick tips to help you maximize your potential and keep your sales flowing. At home, keep your inventory organized – whether that’s in a physical space, a spreadsheet, or both. You can’t sell what you don’t know you have. At your table, keep your products curated and visible – if customers can’t see it, they can’t buy it. Even if you don’t sell online, create a website to help market and inform others about your business. Utilize QR codes on your business card and during your demo to link to your site, socials, or product information. Encourage your customers, party hosts, and guests to talk to their friends. Word-of-mouth is the best way to find more customers. Offer free shipping or other make-goods on out‑of‑stock items you don’t have on-hand at an event. When it comes to slow-moving products, offering discounts, free giveaways, or bundles increases perceived value and helps you clear inventory space. Play into FOMO with limited‑time offers or event‑only products, bundles, or pricing. Always follow up within 48 hours – thank party guests and customers, share a reorder link, and ask for reviews. Learn More About Starting Your On-The-Go Sales Business With Euforia Wholesale This article was just to get you started – but there’s even more to learn and explore. Check out our Learning Lab for more articles to help you succeed or explore our products to find just what your business is looking for.

On‑the‑Go Sales: A Euforia Quick Start Guide

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