How to Find Trending Topics
At Euforia, our goal is to stock trending toys, all-time favorites, and to seek out tomorrow’s next big thing. But when it comes to stocking your store and marketing your business, you have to stay ahead of the trends too.
Whether you're a seasoned e-commerce seller or you’re just getting ready to start selling online, understanding what your customers are searching for is one of the best ways to stay ahead of the game. As a retailer, knowing what your customers (and potential customers) are looking for can mean the difference between a record month and a stagnant storefront.
By tapping into trending search topics, you can discover new product opportunities, craft relevant marketing campaigns, and be first on the scene when an up-and-coming trend hits the mainstream. But learning how to find trending topics is no easy feat. With just a few free tools and a strategic approach, you can find this search data and transform it into real results.
Why Search Trends Matter for Your Business
Understanding consumer behavior has never been more important. When you start selling online, search trends are a window into your audience – what they’re curious about, what they’re talking about with their friends, and ultimately, what they’re ready to buy.
And when it comes to sex toys and intimacy, online search trends are everything. These products are still taboo to many, so being able to see what’s being searched, what’s being watched, and what’s being bought are the keys to understanding what people want between the sheets.
Here’s some of the ways search trends can help you maximize your business:
- Match consumer demand: Buying inventory that aligns with trends gives you an edge in fast-moving markets.
- Create content that converts: Blogs, emails, and social media posts tied to trending searches perform better and feel “of the moment.”
- Boost conversion rates: When your messaging reflects trending interests, you’re more likely to get customer engagement.
- Plan smarter inventory: Track patterns to avoid overstocking and to catch seasonal or rising product categories early.
The Best Free Tools to Find Search Trends
You don’t need a massive budget to start spotting what’s hot. These free tools provide deep insights into search behavior and help you capitalize on what’s trending.
Google Trends
Google Trends is a goldmine for tracking what’s gaining attention across the web. Using Google Trends, you can:
- Monitor which topics are gaining traction in real time
- Analyze regional interest for specific keywords or products
- Compare search terms to see what’s winning
- Identify seasonal patterns to prep your store ahead of time
ExplodingTopics.com
Exploding Topics is all about finding emerging trends – the ones that are just starting to heat up!
- Spot topics before they go mainstream
- Discover niches with fast-growing interest
- Ideal for new product category research or branding opportunities
Answer the Public
Ever wondered what people are really asking about your product category? Answer the Public can help! This tool lets you:
- Discover real search questions asked by consumers
- Find inspiration for blog posts, FAQ pages, or social media content
- Create content that makes you more searchable built around real search phrases
Applying Search Trends to Your Store
Once you've gathered your insights, the next step is turning data into decisions.
Optimize Your Product Selection
Trend data can directly inform your inventory planning.
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Focus on items with rising consumer interest
- For example, if searches for “pelvic health” or “kegel exercises” are spiking, spotlight kegel products and content about the pelvic floor
- Offer bundles or kits that align with a trending lifestyle or wellness goal
Create Targeted Content
Use trending keywords and themes to shape your content calendar:
- Write blogs that mirror trending questions or phrases
- Launch social media campaigns that speak to seasonal or cultural shifts
- Introduce new products with messaging tailored to what’s currently trending
Pro tip: Use a mix of evergreen and trending topics to keep content both relevant and long-lasting.
Stay Consistent and Flexible
Consumer interest can shift quickly. Staying agile with your marketing and inventory will help you ride waves instead of missing them.
- Check search trends monthly to spot new spikes or drops
- Be prepared to rotate your selection, update messaging, or test new product ideas
- Monitor your engagement data to see what’s working and what could use a refresh
Start Selling Online with Euforia
Keeping up with consumer trends isn’t just about chasing what’s popular, it’s about creating strategies for success. Retailers who adapt to the market stay relevant, building trust with their consumers and generating more sales. By learning how to find trending topics, you can stay ahead of the game.
With tools like Google Trends and Exploding Topics, you can make smarter decisions about what to sell and how to promote it. And with Euforia, you’ll always have access to in-demand, trending products that are ready to hit your shelves.
Ready to see what’s hot? Sign up with Euforia today or check out our best sellers – and meet your demand.
